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Case Study House 22# Printer Paper

Title:Julius Shulman Photography Archive
Dates: 1935-2009
Creator/Collector: Shulman, Julius
Extent: 537 Linear Feet
Abstract:Representing Julius Shulman's career as an architectural photographer from 1935 to 2009, the archive documents the modern movement in architecture spanning 60 years and serves as a historical record of the Southern California landscape. The archive comprises 537 linear feet and contains more than 260,000 of Shulman's vintage and modern photographs, contact prints, negatives, transparencies, clippings, and indices.
Request Materials:Request access to the physical materials described in this inventory through the catalog records for this collection: 2004.R.10 and 2011.R.2. Click here for the access policy.
Language:Collection material is in English
Repository:The Getty Research Institute
Special Collections
1200 Getty Center Drive, Suite 1100
Los Angeles 90049-1688
URL: http://hdl.handle.net/10020/askref
(310) 440-7390
Author: Finding aid prepared by Laura Schroffel

Case Studies

Fuel Growth

Finch Paper, LLC; 16% increase in overall response rate

Mohu; head & shoulders above our competition on the shelf

MENC; 5-fold increase in membership renewals

American Red Cross; 23% ROI due to personalization

Jackson National Life Distributors, LLC; speed to print 1,200,000 pieces of literature

Sony Electronics; 145% increase in repeat sales from direct mail

Minimize Risk

Aviva USA; 35,000 sq. ft. facility equipped in 4 weeks

Ford/Latcha & Associates; 100% variable printing accuracy

CareFirst; on-demand printing in 72-hours or less

Reduce Costs

Roman Catholic Diocese of Sacramento; $26,000 savings in printing & mailing costs

Transamerica Capital; $1.1 million reduced spending

Vera Bradley; 50% reduction in time to program art files

Pentair; 70% reduction in order-to-ship lead times

National Republican Senatorial Committee; 76% savings in per unit postage

Medingo; $15,000 in savings with redesigned shipping materials

Esselte; in-house digital printing solutions reduce waste

Legrand North America; 22% 1st year savings=$338,000

Adidas; Streamline & Create custom catalogs to reduce waste

Feld Entertainment; single-source provider $500,000 in initial savings

Westfield USA; 100% Brand consistency 22% annual savings

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